B-to-B Events

Targeting B-to-B Influencers

By

Rob Cross an associate professor in the management department of University of Virginia’s McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally…

More on This Topic

Trade Shows

Swag That Works: The New Rules for Trade Show Giveaways

Trade Shows

How Beverage Culture is Weaving its way into Trade Show Programs

Field Report

Eat up Seven Exhibit Trends from the Summer Fancy Food Show

Expo West Event Marketer Sampling Exhibit Design
Trade Shows

Five Mid-Year Trade Show Exhibit Trends to Watch

Trade Shows

How Brands Honored People in Exhibit Designs at ASCO 2026

From precision medicine to cell therapy and advanced diagnostics, oncology is rapidly evolving, improving patient outcomes and bringing hope. At the American Society of Clinical Oncology (ASCO) 2026 Annual… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In Please contact clientservices@accessintel.com if […]
Trend of the Week

Experiential Marketing Trend of the Week: Creator Summits

yahoo-explorers-society-cannes-lions-2026-eventmarketer-newspaper.
Conferences

Yahoo’s Explorers Society Rewards Attendees for Curiosity

Oatly AFTERTASTE sampling
Conferences

How Oatly Built a B2B Event Inspired by its Beverage Trends

Conferences

Cannes Lions 2026, Part 2: Netflix’s Fan Club, Uber’s Ice Cream Boat, Pinterest’s Manifestival

Popular

  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  4. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  5. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  8. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  9. How Beverage Culture is Weaving its way into Trade Show Programs
    Trade Shows

    How Beverage Culture is Weaving its way into Trade Show Programs