Trade Shows: E3 Announces Major Revamp
Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive…
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out EagleNike’s 6.0 action-shoe brand is hitting…
Mall Marketing: After Success In New York Citibank ThankYou Program On The Road
Mall Marketing: After Success In New York Citibank ThankYou Program On The Road What started…
Tactics: Melitta Arranges Campus Sampling Through Residential Life Offices
Tactics: Melitta Arranges Campus Sampling Through Residential Life OfficesMelitta USA is staking out college dorm…
Activation: Maxell Leverages Its First X Games
Activation: Maxell Leverages Its First X GamesMaxell has made its first-year sponsorship of the X…
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To Lineup
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To LineupOrchestras have been one of its core…
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A Connection
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A ConnectionSprint Nextel is targeting…
Virtual Events Are Gaining Momentum
Love it or hate it there’s no stopping the trend: B-to-B events are moving from…
Boost Mobile Mixes Music and Volunteerism
Boost Mobile has been creating buzz for the brand—and driving teens and young adults to…
Getting Past Gatekeepers at Four Big Colleges
Every university has a different process for approving and scheduling brands’ on-campus events. Some it…