Sampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste…
Sponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio…
How GE’s Water Tour Paid Off
GE Water trades in hundreds of trade shows for a paid proprietary event program. A…
Tastemakers in New and Creative Ways
Product sampling programs target tastemakers in new and creative ways Street-corner handouts during rush hour…
Taking the Proprietary Property Plunge
What to consider before taking the proprietary property plunge
Consumers with the Most Spending Power Are the least Brand-Loyal buying
Surprising research shows that consumers with the most spending power have the least brand-loyal buying…
Budgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the…
Malls Evolve
Malls continue to evolve into 360-degree marketing platforms When you think of the American shopping…
