The Giving Experience: Nonprofits Find Success in Event Marketing
EVENT MARKETERS have heard all the myths. Events can’t generate the revenue needed to cover…
Women in Event Marketing: Litzow
Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer…
Hyundai Shows Off New Luxury Sedan
On Aug. 8 Hyundai stopped by New York’s Financial District to offer consumers a first-hand…
Restaurant Chain Chefs Cook At Farmers Markets
To spread awareness of its Just Picked Just Caught Just Joe promo in August chain…
FX Network’s Harley Riders Hit The Streets
To get viewers revved up about the Sept. 3 premiere of its new original series…
Chili’s Goes Tailgating In the Fall
Chili’s is looking to connect with college football fans via a tailgate tour that will…
Mall Matters
It’s the 21st century. Scenes of middle class Americans strolling around a massive indoor shopping…
Steal This Idea: State Farm
Even in a down economy Californians still love cruisin’ in their squeaky-clean cars. So to…
Enticing Partners to Sign On
The power of b-to-b road shows continues to grow with brands of all shapes and…