Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South…
Generate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these…
Tapping Student Networks
State school sporting events have long been the venues of choice for marketers looking to…
Closing the Deal with Demos
The demo in your trade show exhibit draws a crowd. Customers and prospects are mesmerized…
Memorable On-premise Events
Once upon a time nightlife events consisted of attractive men and women dropping into bars…
Marketing to Hispanics is Still a Winner
Debates on immigration and assimilation certainly won’t be fading any time soon. But while politicians…
Brands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it…
Activating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple…