Airborne Launches Biggest Effort Ever at Airports
Airborne an herbal supplement created to help boost the immune system last month launched the…
Rhino Takes its Dot-com Record Shop Offline
From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse…
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its…
Being Indoors and Out at CES ’08
Even with all that real estate Intel managed to make everything tie together thematically. Each…
Social Networking Adds Value to Events
When picking and choosing professional events to attend people want to get the most bang…
Standing Out as a Sports Property Part I
To theme or not to theme that is the question all event marketers must ask…
Sponsoring Olympic Athletes
As the countdown to the 2008 Beijing Olympic Games begins many brands are waiting with…
Honest Tea Steps Up Efforts To Support Wider Distribution
As part of a strategy to become more accessible and reach a broader audience Honest…
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location…
PlayStation Connects With Music Fans At Bamboozle
Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music…