2007 EM Dream Team: Lorena Mendez
Lorena Mendez Dream Team title: Brand Manager Current position: Senior Brand Manager Chivas Regal
2007 Event Marketing Dream Team
If we sold our screenplays hit it big and started our own brand... here’s who…
Cottonelle Gets ‘Behind’ Comfort Effort
Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The…
The Macy’s Thanksgiving Day Parade
What it takes to reap the benefits of aligning with the Macy’s Thanksgiving Day Parade
Creating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs
Creating Media Events that Attract the Press
Creating media events that attract the press like bees to honey
VH1 Hits the Road with Watch and Discuss Program
VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming…
Coleman Supports New York City Tree Project
Outdoor equipment company Coleman is helping New York City Mayor Michael Bloomberg achieve his goal…
Wachovia Sponsors American Legacy Tour
Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy…
Zyrtec Brings Springtime to Central Park in January
On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the…