B-to-C Events

Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches

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Sports Illustrated and Nissan

Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the fifth year, with high-tech interactive activities. The 10,000 square-foot tour footprint with a branded…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Festivals & Fan Cons

    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

  5. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  6. Experiential Marketing Trend of the Week: Commiseration Activations
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    Experiential Marketing Trend of the Week: Commiseration Activations

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