Q3: Event Industry People, Deals, and Moves
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
How Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour
Several NFL games will be played overseas this football season, but none of them will…
The Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry…
Q&A: 10 Minutes with John Blyth of Ricoh
When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show…
Field Report: King’s Hawaiian Launches the Snack House Tour with Eli Manning and a Pretzel Bites Mobile
Under blue skies in Manhattan’s Flatiron Plaza on Thursday, Sept. 12, an orange force baked…
Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models
We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County…
Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo
As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the…
Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected…
Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff
It was out with the old and in with the new at Quest Software’s 2024…
Field Report: Walls, Wellness and Art at the MAGIC / Project Shows
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned…