Inside Monster Energy’s Changing, High-Octane Exhibit Strategy at NACS 2024
At this year’s convenience store trade show, NACS 2024, Monster Energy decided to shift gears…
Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024
The world’s largest mining event, MINExpo International 2024, more than doubled attendance since its last…
From Barbie Pop-ups to College Tours, Inside Stanley’s ‘Learn More’ Experiential Strategy
Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections…
Hot Flavors: Six Brands That Crushed Sampling at NACS 2024
Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was…
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year,…
Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.
It’s not every day that you need a foldout map to navigate a trade show…
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus…
TV Fans Sink into CBS’s Comfy Blue Sofa Tour
With summer in the rearview mirror, and a slate of new and returning-favorite shows rolling…
Guest Column: Measurement—The Doing
We spend a lot of time at the EMMC talking about why measuring events and…
Embracing Early Hours: How Jamba’s Sampling Activation Capitalized on the Rising Sun
Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34…