History Taps Food Truck for “Swamp People”
The History network put its Cajun food-themed Taste of the Bayou truck on the streets…
Keds Reaches out to Millennials with Arts-Inspired Mobile Tour
Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce…
Sun Drop Rolls into New York City in a Branded El Camino
The Dr Pepper Snapple Group rolled up on New York City’s Madison Square Garden and…
Sports Illustrated Upgrades Publishing
The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use…
How Brands are Adding Color to Grab Attention
When it comes to setting the right tone for consumers in an experiential space, there…
BlackBerry Takes SmartTour to Construction Industry
RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners…
Retail Brands Dress Windows with Experience
Department store holiday windows have traditionally regaled kids of all ages who ooh and aah…
Risky Buzzness: Guerrilla Marketing Walks the Line
Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered…
Monster.com Connects with Early Adopters at SXSW
To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival…
Turner Sports Launches NCAA Bracket Lounge in New York City
There were many changes to the March Madness program this year: Expansion to 68 teams,…