London Olympics: Coke Moves to the Beat

Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 Olympic sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).


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Dan Hanover
Posted by Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event ma rketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
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