The Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval…
Q2: Event Industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection
The experiential marketing industry is constantly evolving, but the past five years have been transformative.…
Agency Leaders Weigh in on Major Themes and Ideas from Cannes Lions 2025
It’s a long game at Cannes Lions. From preparing advertising and marketing programs for long-term…
Agency HR Update: Creative Hires and the Fully Remote Model
For the team at agency Grow, managing talent within the experiential marketing landscape today is…
Experiential Trend of the Week: Experiential Pit Stops
Summer means road trips are taking place all around the country, and usually, vacationers are…
Anniversary Stories: LP Steele of POPLIFE Looks Back, and into the Future
Not every agency can say it grew out of a party, but that’s exactly where…
Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
The Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge…
Event Tattoos
You love your favorite brand, but do you love your favorite brand enough to tattoo…