Testing Out Disney World’s RFID MagicBand
It was a tough job, but somebody had to do it. This February, my family and…
Citi Goes Green And VIP At Earth Day Festival
Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP…
EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you…
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers…
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown…
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey…
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product…
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement…
Off-Roading In Manhattan With Camp Jeep
Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging…
Sperry Embarks on a User-Generated Content Adventure
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the…