Flash Sampling: Dos Equis’ Twist On Cinco De Mayo
If you were bummed out that Cinco de Mayo fell on a Tuesday this year,…
How To Stop Busy Consumers In Their Tracks
Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers,…
Special Report: The 2015 Ex Awards
It’s not your imagination: This industry is on a roll. Fact is, we started the…
Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It…
Testing Out Disney World’s RFID MagicBand
It was a tough job, but somebody had to do it. This February, my family and…
Citi Goes Green And VIP At Earth Day Festival
Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP…
EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you…
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers…
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown…
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey…