Rachael Ray Every Day Celebrates its Anniversary with a Food Truck
Rachael Ray Every Day magazine on Oct. 14 celebrated its 10th anniversary in New York…
Pandora Concert Rewards Country Music Fans in NYC
Pandora on Oct. 18 held a country music event, in an unlikely place—New York City.…
Bark & Co. Celebrates Pet Ownership
Tails were wagging, coffee was brewing and photo opportunities were boundless on Oct. 1 at…
How Live Events Amplifly Content for Traditional Publishers
Publishers have long embraced events as a way to bring their magazines to life. New…
Birchbox’s Pop-Up Lets Consumers Try Before They Buy
Birchbox redefined the meaning of BYOB in August with its biggest activation to date—a three-city…
Craft Beer Fans Hike the Rockies to Sample Beer
Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky…
How to Manage Crowds at a High-Profile Event
It was a once-in-a-lifetime opportunity—to coordinate guest check-in for Pope Francis’ processional through Central Park.…
Three Trends Shaping the Evolution of Green Events
There was a time when “going green” simply meant eliminating paper waste, recycling and shutting…
WE TV Woos Ad Buyers With PopBars
Building off the success of its previous juice bar activations, WE tv in September and…
Columbia Brings its ‘Tested Tough’ Message to Life
Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a…