Toyota Engages Runners With Title Sponsorship
Toyota is getting into the groove as the official vehicle sponsor of the 22 U.S.…
EM All Access: VIP B-to-B Event Strategies with Google
In this episode of EM All Access, Google Head of Events, Performance Marketing, Derrick Djang…
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched…
Three Tips for Executing Beach Activations
Summer is finally here and vacation season is in full swing. Consumers will be hitting…
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity,…
Meerkat vs. Periscope: Why live streaming is on the rise
Unless you’ve been living under a rock, you know that live video streaming apps Meerkat…
Why Choosy Brands Are Choosing GIFs
From Twitter to Instagram, event marketers rely on social channels to engage with consumers before,…
Art of Patron Event Offers Multisensory Experiences
Patron Tequila on May 20 brought its brand to life at L.A. River Studios in…
Q&A: My Black is Beautiful at Essence Festival
Event Marketer was in New Orleans where the weather was hot but the sponsor activations…
The Promises and Pitfalls of Using Drones at Events
Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are…