Citi Gets Social at Taste of the Nation Events
Citi wants to be known for its “hero moments” that offer cardmembers the inside track…
HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event…
Heineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house…
Inside Perrier’s Daytime Dance Party in NYC
It was a cold, dreary February day in New York City but inside the Marquee…
John Hancock Activates a Healthy Living Marketplace
John Hancock on April 6 spiced up the life insurance sector with a market-themed activation…
Best of EMS 2016: Day Three
Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off…
Best of EMS 2016: Day Two
Multisensory Experiences, College Marketing and Employee Appreciation Day Two of the Experiential Marketing Summit kicked…
Boohoo.com Connects Offline with Festival-Inspired Pop-Up
Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in…
Best of EMS 2016: Day One
Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might…
Three Tactics AMC Used to Promote ‘Preacher’ at SXSW
AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with…