From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships
The Players Championship is starting next week, and brands are teeing up an array of…
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025
If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a…
The Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot…
Swag-tivities
Event marketers are more conscious than ever about excessive waste, and that has led to…
Meet the 2025 B-to-B Dream Team
It began with a mission: “If Event Marketer started its own brand, here’s who we’d…
Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event
Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one…
CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL
The momentum behind personal finance education is growing, and Intuit is joining the movement with…
Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience
The world could use a collective deep breath right about now, and brands are responding…
B-to-B Dream Team 2025: Meet Valerie Strehle
When an event organization operates under the code name GSD, or Get Shit Done, you…
Nine Ways to Make First-time Conference Attendees Feel at Home
Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out…