How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia…
Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful
It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic…
Experiential Trend of the Week: Times Square Takeovers
It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and…
So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza
A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a…
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025
If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest.…
Field Report: Six Exhibit Trends from SuperZoo 2025
Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about…
10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV
Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of…
10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a…
The Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks…
Experiential Trend of the Week: Cinematic Campaigns
Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have…