Field Report: Five Game-Changing Trends from Google Cloud Next 25
A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power…
Watch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural…
An All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month...
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races…
Deli Vibes
What’s old is new again as consumers eat up tasty new takes on nostalgia marketing…
Dress Like a Rockstar: What to Wear to Trade Shows
Can’t decide what your team should wear to a trade show? How about roller skates? …
15 Big, Bold Trade Show Ideas from EMS 2025
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade…
Five Exhibit Trends from the 125th New York International Auto Show
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all…
EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the…
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and…