Experiential Trend of the Week: AI Agents in Events
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization…
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’
There are many ways to describe the Hendrick’s Gin brand, but “boring” isn’t one of…
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows…
Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event
Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a…
Research: 11 Datapoints on the State of Global Business Travel
Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as…
A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign
In the age of influence, it pays to partner with a global icon. And that’s…
B-to-B Dream Team 2025: Meet Joost Bijsterveld
Delivering compelling, high-touch experiences within the highly regulated health care industry is a tall order,…
The Brief: Rowboat Rides and Golden Strolls
This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college…
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency,…
Experiential Trend of the Week: On Newsstands
“Extra! Extra! Read all about it!” hasn’t been shouted by street vendors in decades, but…