Meet the Honorees: The 2025 Watchlist
The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face…
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and…
The Brief: Pedal-Powered Stores and Alternate Realities
This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed…
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from…
Experiential Marketing Trend of the Week: Sweet Shops
“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once…
From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1…
Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’
Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the…
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman…
Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives…
Big Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025
Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention…