Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse…
FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’
Walking up to the storefront in New York City’s meatpacking district, there were a few…
It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works
New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000…
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption…
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements…
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track…
Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco
Activating outdoors may come with its share of obstacles, but as the industry navigates year…
ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans…
12 Takeaways from the Virtual Editions of EMS 2021
Following a year marked by constant chaos and disruption, the experiential marketing industry came back…
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted…