EMS 2021: Get a Sneak Preview of Cisco’s Keynote
The ultimate industry reunion is on the horizon. For the first time in nearly two…
The 2021 It List: Recognizing the Top 100 Event Agencies
Our annual guide to the top 100 agencies serving the event marketing industry It’s year…
Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification
Thomas’ is serving up its English muffin brand’s “Wake Up to What’s Possible” campaign messaging…
Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for…
Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a…
How COVID Helped Democratize New York Fashion Week’s Sponsor Activations
After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an…
No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics
Brands seeking to activate at the Summer Olympic Games seemed to encounter more hurdles than…
Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season
An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1,…
QR Codes Return in Force to Help Brands Deliver Touchless Engagement
QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the…
No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour
As large-scale events resume safely this year, Idahoan Foods is making a move to plant…