Couch-To-Concert Sponsorship

Xfinity Touts Tech With Couch-To-Concert Sponsorship

Sponsorships, Festivals & Fan Cons, B-to-C Events, Technology
Posted on July 20, 2015 by Rachel Boucher

As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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