Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion.
Jenn Cammarota, Associate Director-Partnership Activation, Verizon
The one thing you look for at any event you attend.
I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever, seamless and additive to the fan’s experience.
If you could change something about the industry, what would it be?
I’d love to see more emphasis on building long-term, scalable platforms rather than one-off activations. The most impactful work I’ve been part of has come from programs that evolve year after year, building brand equity and audience loyalty. Big ideas gain real traction when they’re nurtured, not when they disappear after a single moment.
Something you’d tell your younger self at the start of your career.
To trust my instincts. Early in my career, I often second-guessed myself and held back from sharing ideas, thinking I was too new or too inexperienced. However, I’ve learned that a fresh perspective is often what unlocks creative ideas and the right leaders value that.
Best way to boost confidence before a meeting or event.
Know your stuff. Preparation is the best confidence booster. If you know the material, the strategy, and the plan inside and out, nothing can shake you. Being grounded in the details gives me space to read the room and adapt in real time.
Plants, pets or kids?
Pets, dogs to be specific. I’m a firm believer in “adopt, don’t shop.”
If not home or traveling, where would we find you?
Either tucked away with a good book or at a Broadway show. One of the best parts of living in New York is being able to see theater anytime, and I take advantage of it as often as I can. It’s one of my favorite ways to recharge and stay inspired. There’s something about the energy of live theater that always fuels my creativity.
Featured image credit: iStock/Tufan
