Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025 The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 The 2025 Fab 50: Recognizing the Event Industry’s Top Builders 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo