Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Video: Watchlist 2025 Honorees Talk Event Trends, Budgets and Best Practices Experiential in Color 2025: Inside the Program’s New Mentorship Initiative Three Production Lessons from the Ryder Cup Main Stage Ceremonies Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026