Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City

Ahead of the 2026 Sundance Film Festival, taking place Jan. 22 through Feb. 1, which marks Acura’s 16th year as presenting sponsor, we sat down with Jennifer Symington, assistant vp-marketing at American Honda Motor Co. on the Acura and Honda brands, for a preview of the brand’s activation, “Acura House of Energy.” Plus, we discuss the key ingredients for forging a long-term partnership with a property. Enjoy 10 Minutes With…

 

 

Featured rendering: Courtesy of American Honda Motor Co. Inc.


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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