B-to-C Events

VH1 Re-Launches ‘Pop Up Video’ with Augmented Reality

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VH1, the music video channel, re-launched its hit series “Pop Up Video” on August 6, and to promote the rebirth of such an iconic bit of programming and build some buzz, the network deployed an augmented…

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After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.
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