Steal This Idea: Ben & Jerry’s

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

Ice cream brand Ben & Jerry’s kicked off a new joint partnership with the Lennon Estate and nonprofit organization Peace One Day by restaging the Bed-In For Peace event famously created 39 years…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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