Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy summer and into fall. Half of respondents (53%) reported that they plan to produce a mobile tour this season, with a majority (67%) of programs taking place over multiple months, versus multiple weeks, and tech-led experiences arising as a top trend. (Look out for our next survey in August.)
Infographic: Event Marketer/Access Intelligence
Featured Image: ikhwan abdullah
