Trending: Event Strategy Insights

Dive into the Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy.

Coproduced by Event Marketer and Opus Agency, this rapid-release “speed briefing” will give you all the highlights from the research. Join us to discover:

The business impact of implementing corporate event strategies
How event strategy is changing at top companies
The critical role CMOs play in it all
Measurement strategies and key metrics informing strategic plans
And more

This presentation is based on surveys and interviews with a wide cross-section of leading marketing executives in both business-to-business and consumer markets.

Presenters:

Michael Hughes
Managing Director, Research and Consulting
Event Marketer

Kim Kopetz
Executive Vice President, Strategy & Marketing
Opus Agency