Nerf creates new sport for fan fun B-to-C Events Posted on January 28, 2010 by Kenneth Briodagh Can’t find a sport that matches your corporate image? Hasbro’s Nerf unit solved the dilemma by creating one of its own: Nerf Dart Tag. To give it an extra dose of legitimacy (think Frisbee… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles May 2025: The Brief, Live! News and Trends Commentary Winners Unveiled: The 2025 Ex Awards Low-Key Branding Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’