Chalkboard Ideas

Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program

Cause Marketing, B-to-C Events
Posted on January 28, 2010 by Sonia Andresson-Nolasco

Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles, Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing…

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