Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Strange Encounters Family-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’ SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up The Brief: Candy Bars and Fake Workshops