Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Keg Cities and Social Experiments Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week Watch: January 2026 Experiential News Commentary Experiential Marketing Trend of the Week: Listening Booths