Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions Introducing the 2026 Experiential Marketing Summit Advisory Board The Brief: Nostalgia Malls and Fizz Mobs