The FTC calls bloggers to task

B-to-C Events, B-to-B Events, Technology
Posted on January 28, 2010 by Jessica Heasley

The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
THERE MAY BE NO MORE POWERFUL ALLY in the creation of positive word of mouth than a popular blogger…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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