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Best PR Westjet Airlines

EMChats: Greg Plata of WestJet Airlines

Video Gallery, Gallery

Posted on April 30, 2014 by Rachel Boucher

How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.

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Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between. →
View all articles by Rachel Boucher →

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