An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles CES 2026: An Insider Tour of the Reddit Conversation Bar Experiential Marketing Trend of the Week: Dog-First Events How Brands Swapped the Runway for Pop-up Events During New York Fashion Week For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event