B-to-C Events An EM Survey Sheds Light on ROI By Loree Stark Thursday, January 28, 2010 Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In Please contact clientservices@accessintel.com if you are unable to log in. Next In B-to-C Events Sponsorships: GM To Exit Olympics After Beijing More on This Topic Conferences Paycom Makes a Loyalty Play at SHRM26 Pop-Ups Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up Field Report 3 Things We Loved from Laneige’s Wonder Lab Pop-up The Brief Roundup The Brief: Hut Originals and Running Vaults Field Report Eat up Seven Exhibit Trends from the Summer Fancy Food Show Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event. Pop-Ups 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups Sponsorships Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level Pop-Ups The Brief: Cowboy Deliveries and Talking Toilet Paper Conferences How Oatly Built a B2B Event Inspired by its Beverage Trends Popular Trade Shows Swag That Works: The New Rules for Trade Show Giveaways Festivals & Fan Cons 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups EMS 2026 Watch: Justin Tabas of Bosch in The Studio at EMS 2026 Festivals & Fan Cons FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans Conferences Experiential Marketing Trend of the Week: Creator Summits Slideshow The 2026 It List: Recognizing the Top 100 Event Agencies Festivals & Fan Cons World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums Trade Shows Five Mid-Year Trade Show Exhibit Trends to Watch Trade Shows How Beverage Culture is Weaving its way into Trade Show Programs