An EM Survey Sheds Light on ROI B-to-C Events Posted on January 28, 2010 by Loree Stark LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Turkey Spas and Stonehenge Stunts Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans Experiential Marketing Trend of the Week: Hosts with the Most