B-to-C Events

An EM Survey Sheds Light on ROI

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Pop-Ups

Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

Festivals & Fan Cons

How Jeep Unpacked an America250 Campaign from a Giant Toy Box

Festivals & Fan Cons

3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

Pop-Ups

Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

The Brief Roundup

The Brief: Cat-lectibles and Cheesy Third Spaces

This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
Sponsorships

Rolling Coverage: How Brands are Acing Experiential at the US Open

Pop-Ups

A Fresh Spin: 5 Ways to Use Laundromats as Event Venues

The Brief Roundup

The Brief: Giant Hairballs and MomTok Battles

Sampling

818 Tequila Bucks Influencer Gifting Culture with a Wedding Twist on 8/18 Day

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  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  3. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  4. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  5. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  6. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  7. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  8. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  9. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations