Microsoft Ignite Conference Cover

How Microsoft’s Ignite Conference Consolidated Six Events into One

Editor's Picks, Conferences, B-to-C Events, B-to-B Events
Posted on January 15, 2016 by Jessica Heasley

Inside the methodology and the motivation with head of events Scott Schenker
Scott Schenker, Head of Events[/caption]
The subject line on the email only contained two words: One Microsoft. But the impact…

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This story appeared in the December 2015 issue
Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
View all articles by Jessica Heasley →

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