How Coachella Inspires Fashion Brands

Brands Squat Outside Film and Music Festivals to Save Money

Festivals & Fan Cons, B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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