Ben & Jerry’s Recreates Bed-In Event To Promote Peace B-to-C Events Posted on January 28, 2010 by Event Marketer Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace Socially-conscious ice cream brand Ben & Jerry’s this May kicked off a new joint partnership with the Lennon Estate… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold Experiential Marketing Trend of the Week: Train Takeovers How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos