Weeklong Engagements Fuel AT&T’s MLS All-Star Game Sponsorship

Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship

Sponsorships, B-to-C Events, Technology
Posted on October 10, 2016 by Kait Shea

Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose,…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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