If we sold our screenplays hit it big and started our own brand… here’s who we’d hire
The tide has officially turned. Marketing departments have traditionally been treated as silo-based channels of brand managers. No more. Today’s marketers from the bottom to the top of their companies’ food chains are now as horizontal as they are focused. No matter what the title they’re getting more integrated more strategic and smarter by the day. They’re focused on internal and external branding and leveraging all elements of experiential marketing as the lead weapons used to win the white-hot fight for customer loyalty. There’s a new breed of marketer taking form across Corporate America—and this business will never be the same. But as usual sweet reader we digress.
After six months of interviews office debates and reference calls we’ve come back once again with our annual Dream Team the marketers we would hire if we quit the magazine business started our own brand and had to staff up a marketing department. All are seasoned all are creative and every single one is leveraging live events as the face of their evolving brands. Never in the history of marketing has the individual and collective worth of a marketing department been so critical. We’ve stacked ours with the best this industry has to offer. Introducing the 2007 Event Marketing Dream Team: If we could have anybody then we want them. Game on.
Dream Team title: Executive VP-Global Marketing
Dream Team title: Senior Vice President-Marketing
Dream Team title: Vice President-Marketing
Dream Team title: Director-Sponsorships
Dream Team title: Director-Trade Shows and Corporate Events
Dream Team title: Director-Consumer Marketing
Dream Team title: Director-Green Initiatives
Dream Team title: Public Relations Manager