Are Booth Babes an Antiquated Tactic?

B-to-B Events
Posted on January 28, 2010 by Jessica Heasley

Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo Beach CA-based Encore Nationwide Jerrie Williams-Spencer president and ceo of Roswell GA-based J Williams Agency…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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