The second day of the Event Marketing Summit (May 1) opened up with a keynote by Scott Schenker, vp-global events at SAP, who spoke not only as a marketer but also a visionary forecasting the future of…
EMS 2012: SAP’s Soothsayer
Related Articles
-
Skeletons and Tattoos: How Torq Brings World Building to Trade Shows
-
For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
-
Experiential Marketing Trend of the Week: Creature Comforts
-
How Nikon is Winning Over Creators with a ‘Try Before You Buy’ Experiential Strategy