Insights, Ideas, Case Studies and Best Practices for Maximizing Social Media's Impact on Events. This new digital “speed briefing” was just posted, providing you with a rundown of key social media metrics that every event marketer must leverage. You’ll learn new ways event marketers are changing how they use social media, 8 specific key social media metrics event marketers need to be leveraging and best practices for activating social media at events in 2014.
Projection Mapping is one of the top trends for 2013 as marketers push to take their “experiences” to the next level with new and emerging technology. Projection Mapping comes with big opportunities and a learning curve you’ll want to embrace in order to rock and roll. In this first-of-its-kind online class, industry experts give you the lowdown on Projection Mapping. Here you’ll learn what it is, how it works and what it’s awesome.
Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it’s not just the environment that makes a pop-up “pop.” It’s the location.
A well-strategized location can help make connections with the right target consumers. The expert planners and strategists at City Eventions offer a five-point checklist of questions to ask before you select the locations for your next campaign, plus three case studies that show the list in action.