How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack
Long after the events are over, the playlists live on
+ Latest in trends
- Dove and Tabasco offer a taste of the good life
- TLC, Lifetime and Sensodyne Get Glassy-Eyed for WOM
- X Marks the Sweet Spot for Savvy Brands Like Canadian Club
- Cosmo and LittleMissMatched Take Control of Event Programs
- Kenmore Makes Gallery Brand New
- Social Media Toolbox
- Verizon, Tillamook and Animal Planet Are More Than Meets the Eye
- Yahoo, ESPN and Reliant Energy Drive Online Buzz
- Brand Ambassadors 2.0
- Flash Nights
+ trends Features
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Modern-day scavenger hunts mix live adventures with online incentives to inspire consumer engagement
+ Event Marketer Media
TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
2010 Trends Forecast
The trends, strategies and ideas that are driving the industry in 2010.
The Hybrid Event Marketing Model
The future of physical and digital brand experiences.
5 Secrets to Working Effectively with Procurement
Learn to partner with Procurement more knowledgeably and effectively.
Hybrid Events: Online + Live = Trend of the Year
Leveraging the hybrid mentality: A white paper on connecting online and offline.
It Really Works: Event-Driven Marketing Portfolios
Medill IMC is driven by major forces that shape integrated marketing.
The ABCs of ROI: Measuring the Return of Events
New research from the Event Marketing Institute shows how improved lead management can focus your fo
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