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EM@Spring Break: Panama City Beach
Grab a beer and some neon shades as we explore this panhandle hotspot
BMW Floating Showroom
The Germans bring the coolest exhibit the Olympic Park visitors almost missed.
The Coke Beatbox
The fan fave at this year’s Olympics, and we give you a look
Acer’s ‘Journey’ in Olympic Park
Two floors of demos, data-collect and Acer Man
Cisco House
The first time Olympic sponsor blows it out of the Park--literally
+ EM RESOURCES
5 Secrets to Working Effectively with Procurement
Learn to partner with Procurement more knowledgeably and effectively.
2013 Trend Tracker
It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.
The New Dynamics of Sports Sponsorships
The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.
Before, During & After
Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.
Proprietary Events
Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.
The ABCs of ROI: Measuring the Return of Events
New research from the Event Marketing Institute shows how improved lead management can focus your fo
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