+ trends Features

It takes all kinds

By Rachel Kirkpatrick and Sandra O’Loughlin

How to select the right brand ambassador for your next event

Open House

By Sonia Andresson-Nolasco

Nestlé’s home-inspired trade show booth offers attendees a more ‘realistic’ experience

+ Event Marketer Media

EM@Spring Break: Panama City Beach

Grab a beer and some neon shades as we explore this panhandle hotspot

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Mixed Martial Arts is Back on Spike

Mixed Martial Arts is Back on Spike

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EM@Fashion Week

EM strapped on some comfy Choos and hit the runway for Mercedes-Benz Fashion Week

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EM@Consumer Electronics Show 2013

Inside the World's Largest Trade Show, Jan. 8 to 11, Las Vegas

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BMW Floating Showroom

The Germans bring the coolest exhibit the Olympic Park visitors almost missed.

The Coke Beatbox

The fan fave at this year’s Olympics, and we give you a look

Acer’s ‘Journey’ in Olympic Park

Two floors of demos, data-collect and Acer Man

Cisco House

The first time Olympic sponsor blows it out of the Park--literally

+ EM RESOURCES

2013 Trend Tracker

It’s back! The second annual list of the top 40 trends impacting trade shows and events this year. Trend Tracker provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2013 and beyond.

The New Dynamics of Sports Sponsorships

The high cost of sports sponsorship requires that brands invest in a new process that will cultivate ground-breaking business results. Download this White Paper so that you can be the next game changer in sports sponsorship.

Before, During & After

Tech Support: The industry’s b-to-b event marketers can create deeper engagements—and higher ROI—before and after the live event. So beginning engagement early and continuing that communication later have officially become requisite elements of event strategies for 2013. Driving the trend? Technology.

Proprietary Events

Dollars continue to pour into the red-hot proprietary event trend, in which companies OWN and GROW their own events. Unlike cluttered trade shows and meetings, proprietary events allow marketers to focus on one brand: THEIRS. No clutter. All experience. And the ROI of proprietary events is out-pacing traditional trade shows and corporate events.

The ABCs of ROI: Measuring the Return of Events

New research from the Event Marketing Institute shows how improved lead management can focus your fo


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