Trends - Event Marketer

Everyday Influencers

Levi’s looks for everyday people with extraordinary talents to drive its brand advocacy program

+ Latest in trends

Original artifacts lend authenticity to events

Experiential On-Demand

EM's Social Media Top Tip

Movers and Shakers

Remember When?

A Course in Confidence

+ trends Features

Trial by Fire

By Sandra O’Loughlin

Brands put a new twist on product sampling as marketers do whatever it takes to push trial

Everyday Influencers

By Sandra O’Loughlin

Levi’s looks for everyday people with extraordinary talents to drive its brand advocacy program

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

Watch it now »

Challenge Accepted

CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges

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Dial for Men Gets Fans Dirty… and Clean

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Maker's Mark

A new generation of DIY enthusiasts is luring major brands to fairs and festivals

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

+ EM RESOURCES

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5 Secrets to Working Effectively with Procurement

Learn to partner with Procurement more knowledgeably and effectively.

View our Archived Webcast

The Agency’s Guide to Event and Exhibit Displays

Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.

Consumer Spotlight: Using Events to Connect with Hispanics

For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.

7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS

Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.