+ trends Features

X Marks the Sweet Spot for Savvy Brands Like Canadian Club

By Kenneth Briodagh

Modern-day scavenger hunts mix live adventures with online incentives to inspire consumer engagement

Yahoo, ESPN and Reliant Energy Drive Online Buzz

By Kenneth Briodagh

How to get attendees posting at your events

+ Event Marketer Media

TLC Makes a Splash to Promote its Summer Programming

TLC Makes a Splash to Promote its Summer Programming

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Then and Now

This month's flashback: Holograms

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AstraZeneca's holographic, spinning lung

AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)

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Ex Award Winners Announced

Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.

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Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

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