Technology

Technology

July 24, 2013

Intel Focuses on Retail with Six-Month World Tour

Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago,...

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July 11, 2013

Resource Water Launch Event Makes a Splash

As part of a multi-faceted national launch of a new bottled water brand called resource, Nestlé Waters North America in June held an event in New York City that caught the attention of national media and put the brand on consumer radar screens.  Resource is a premium water brand made from 100-percent sustainably sourced spring...

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June 27, 2013

CDW Tells High-Tech Story in Technoliner Tour

CDW’s Technoliner tour is on a mission to bring its technology story to customers. The experience is housed in what CDW calls “the ultimate technology vehicle,” a 48-foot, red Technoliner bus loaded with technology configured by the company’s architects and engineers to be used as an interactive demonstration of CDW’s technical solutions and capabilities.

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June 20, 2013

Nabisco Sponsorship Satisfies One Direction’s Fan Connection

Nabisco as title sponsor of One Direction’s North American tour is bringing teen consumers closer than they “ever imagined” to the British pop boy band with live and digital experiences tied to its portfolio of cracker, cookie and gum brands. The 35-market tour kicked off June 13 in Fort Lauderdale, FL, and is heading to...

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