Technology

Technology

February 3, 2016

Moto Shop Immerses Patrons in Customization

To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....

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February 1, 2016

Intel’s Keynote Comes to Life in its CES 2016 Booth

Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...

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January 21, 2016

Inside Microsoft’s Retail Experience at CES 2016

The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...

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January 20, 2016

Photo Tour: The ‘Hunger Games’ Exhibition

The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...

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January 20, 2016

‘Hunger Games’ Exhibition Catches Fire

As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves...

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