B-to-C Events

B-to-C Events

June 27, 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...

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June 26, 2018

Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were...

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June 25, 2018

Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees and designers on the shirt designs. For the release of the collection this year, Uniqlo created block party-style activations near its stores in major markets, including...

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June 21, 2018

The Dream Machine Experience: Inside an Instagram Museum

The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from your boring, adult life,” according to co-founder and creative director Paige Solomon (Sign us up!). EM recently took a spin through its nine dream-inducing rooms, from a cloud-filled space to a surreal laundromat to a psychedelic forest. Currently based in...

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