B-to-C Events

B-to-C Events

December 29, 2017

POPSUGAR and Old Navy Host a Must-Have Holiday Gift Giveaway Event

To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand POPSUGAR teamed up with Old Navy on a giveaway event on Dec. 9 dubbed “Deck the Hauls” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet...

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December 27, 2017

Center Stage: Revisiting 2017′s Top Music Festival Activations

From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the...

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December 26, 2017

What You Can Expect to See on Event Food Menus in 2018

Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with...

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