B-to-C Events

B-to-C Events

May 9, 2018

Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey

Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached...

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May 8, 2018

Event Safety: Three Tips for Securing a Safe Structure

Live events have a lot of moving parts, making it easy to get caught up in planning logistics and experience building without prioritizing one of the most critical components of any event: safety. That’s where the Event Safety Alliance comes in. The organization is dedicated to promoting “life safety first” in event production and execution,...

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May 7, 2018

Citi Ties Giving into Hashtag Use at Taste of the Nation

Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food,...

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May 4, 2018

Coachella 2018: Experiential Marketing in the Desert

Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of...

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May 2, 2018

Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint to create the new Fandom University experience. Buick, positioning itself as a premium, up-market automobile brand, leveraged a 7,500-square-foot activation footprint and...

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