B-to-C Events

B-to-C Events

September 28, 2017

Nine Ways to Make Your Sampling Strategy Sizzle

When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From coffee to flavor ice, brands are building innovative sampling experiences that give...

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