Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 25 of 80

Author archive for Rachel Kirkpatrick Boucher

May 11, 2016

Heineken’s Kinetic Dance Floor Lights up Coachella

With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered...

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May 7, 2016

Best of EMS 2016: Day Three

Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee,...

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May 5, 2016

Best of EMS 2016: Day One

Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among...

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May 5, 2016

Three Tactics AMC Used to Promote ‘Preacher’ at SXSW

AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red...

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April 18, 2016

HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW

HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black...

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