Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Match.com Wine Glasses
    B-to-C Events

    Why Match.com is Going Offline with Live Events

    Venerable dating site Match.com has been making love connections among singles through a 100-percent online platform since 1995. But last June, the brand forged a new path in matchmaking with The Stir, a comprehensive live event program that, to date, has attracted 225,000 attendees.

  • B-to-C Events

    Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic

    (Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) 

    To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.

  • Boston
    B-to-C Events

    Three Things to Consider After the Boston Marathon

    When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been […]

  • B-to-C Events

    Just for Men Celebrates Hair, Grey Hair and All

    Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to spread by targeting a younger demographic as title sponsor of the Sept. 7 National Beard & Mustache Championship at the House of Blues in New Orleans. Hundreds of contestants with all kinds of beards, mustaches, goatees and muttonchops competed for prizes in 18 categories.

  • B-to-C Events

    Why Cole’s Quality Foods is Targeting Tailgaters

    The longest running tailgating party in the U.S. is the Florida-Georgia game in Jacksonville, FL, which has been called “The World’s Largest Outdoor Cocktail Party” because fans start arriving Wednesday for the Sunday game, according to Nationwide Insurance. Indeed, tailgating is a sport in and of itself. (More on that in our October issue.)