Kait Shea

Author archive for Kait Shea

September 28, 2017

Nine Ways to Make Your Sampling Strategy Sizzle

When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From coffee to flavor ice, brands are building innovative sampling experiences that give...

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September 22, 2017

Spin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour

There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by...

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