Kait Shea

Author archive for Kait Shea

October 19, 2017

We Have Liftoff: Eight Ways to Master a Launch Event

Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to...

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