Kait Shea

Author archive for Kait Shea

March 23, 2018

Storytelling Guides FX’s Upscale Launch Event for ‘Trust’

If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for...

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March 22, 2018

Data Security and Events: Seven Tips for Building a Bulletproof Strategy

The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event...

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March 13, 2018

Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands,...

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March 9, 2018

Stunts: 11 Ways to Stop Consumers in Their Tracks

In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to...

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