Jessica Heasley

Author archive for Jessica Heasley

February 19, 2010

Panasonic in 3D

There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic has done with its sponsor pavilion at the 2010 Winter Olympics—twice! Outside the brand’s two-story, glass-front structure, fans wait in line to get their tickets and assigned showtimes for a seat in one of two 3D theater experiences hidden...

read more

February 5, 2010

Easing into virtual events

For many event marketers and their customers, taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event, marketers worry that their attendees won't sign up, won't show up or won't know how to participate once they...

read more

February 4, 2010

Inside Microsoft

The tipping point happened about 12 years ago. It was a warm April day in 1998 and inside Chicago’s McCormick Place convention center, more than 100,000 people gathered for the spring COMDEX trade show, one of the largest technology events in the world.

read more

January 28, 2010

Turning Brand Heritage into Retro-Cool Events

Your brand may be hiding its modern day marketing magic in its roots Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping (sometimes even praying) for the best strategies: What do they like? What will they like? And how can we give...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |